It's morning. We hurry with our shower, some of us take extra time applying make-up, while others indulge in a breakfast of cereal, toast and coffee.
A normal start to a normal day, you say. So why is it that by the time we walk out of our house, we have unknowingly contributed to deforestation in Brazil, the extinction of orangutans in Sumatra and soil erosion in Paraguay? What is the link with forest conversion?
What's happening?
We all know that plantations and agriculture farming, including livestock production, sustain humankind.
But conversion of forests – from South America's tropical forests to Russia’s temperate forests – to meet worldwide demand for palm oil, paper, coffee and other goods is leading to deforestation and a range of ecological and social impacts.
As a result,
agriculture is widely believed to be one of the main causes of deforestation. Around the world, as you read these words, forests are giving way to plantations for oil palm, soy, rubber, coffee, tea, and rice
among many other crops.
Of increasing concern is the soaring popularity of biofuels. Biofuels are generated from oils extracted from plants such as oil palm - which are often grown on land cleared of natural forests.
Find out more about more about biofuels and their impact
The link between forest conversion and you
The shampoo you use in the shower.
An ice-cream on the beach.
Two-hundred copies of your annual report.
All these things often come with more than a price tag: palm oil used in the shower gel and ice cream, and tree monocultures for paper pulp. But boycotting these products is not the solution – after all, we couldn’t really do without them. What we can focus on instead is
asking companies to ensure that forest conversion is not destroying High Conservation Value Forests, where endangered species such as the
orangutan and elephant live.