site

  1. myWWF Sign in
  2. Sign up
  3. Help
  1. Home
  2. Who We Are
  3. What We Do
  4. About Our Earth
  5. How You Can Help
  6. News
  7. Climate
  1. Home
    1. About Our Earth
      1. Biodiversity

What's WWF doing about this growing loss of biodiversity?

Our Goal, Our Promise

By 2050, the integrity of the most outstanding natural places on earth is conserved, contributing to a more secure and sustainable future for all.

Various beetle species.

Download

Tropical moist rainforest, western Congo Basin.

WWF is unique.

It is a global organsization that operates at
  • the local level: in the fields, forests, streams, estuaries and seas;
  • as well as at the international level: talking to governments, trade bodies, policy bureaus and think tanks.
It also, critically, works with key partners worldwide to develop, embrace and implement lasting solutions to the environmental challenges that both you and we face.

Through its conservation programmes, WWF tackles the root causes (the drivers) of biodiversity loss and humanity’s ecological footprint... many of which are intimately interlinked.

In doing so, WWF ensures that both people and nature can thrive in a stable environment for the generations to come.

More immediately, WWF is primarily focusing its efforts on reducing humanity’s carbon, commodities and water footprints. These are footprints that have the greatest impact on the biodiversity that we know is so essential to our life on Earth.
Kafue Flats with Cattle egrets (<i>Bubulcus ibis</i>) and Kafue lechwe (<i>Kobus leche kafuensis</i>), Southern Province, Zambia.
Aerial view of the Danube Delta. The delta is one of the world’s most valuable wetland areas, home to 300 species of birds and 45 freshwater fish species.
NILU-scientists monitor numerous atmospheric gases from the Zeppelin Observatory on the arctic island of Spitsbergen.
Mountain fynbos endemic vegetation of the Cape floral kingdom Cape Peninsula National Park, Western Cape, Republic of South Africa.

WWF, with its key partners (and that includes you!), will save most of life on Earth if, together, we manage to conserve a representative sample of habitats.

How?

In the coming years WWF will focus its resources on conservation of 35 priority places - some of the world’s truly most outstanding natural places.

 The priorities include:

  • The most intact rainforests on Earth
    (Amazon, Congo Basin, New Guineau)
  • The most species rich rainforests on Earth
    (western arc of the Amazon, Choco-Darien)
  • The richest places on Earth for rare, endemic and unique plants
    (New Caledonia-Fiji-Vanuatu, Fynbos, Southwest Australia; Madagascar)
  • The richest large river systems for freshwater fish
    (Amazon/Orinoco, Congo, Mekong, Yangtze)
  •  The highest levels of endemism in the world for crayfish, mussels, and temperate water fish and the oldest river in the world
    (Southeast Rivers and Streams in the US)
  • The richest dry formations in the world
    (Namib-Karoo-Kaokoveld, Chihuahuan Desert and springs)
  • The most diverse flooded grasslands and savannas
    (Zambesian)
  • The most diverse tropical savannas, grasslands, and woodlands
    (Cerrado-Pantanal, Miombo)
  • The world’s most diverse coral reefs
    (Coral Triangle; Great Barrier Reef-New Caledonia-Fiji, East Africa Marine)
  • The most productive seas and sites of enormous aggregations of marine life, including seabirds
    (Arctic, Southern Oceans, West African marine)
  • The world’s tallest grasslands filled with the highest densities of tigers and rhinos
    (Terai-Duar savannas of Eastern Himalayas).

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence. RSS/Web Feeds

@import url('http://s3.amazonaws.com/getsatisfaction.com/feedback/feedback.css');