HSBC - WWF Conservation Partner

The "Investing in Nature" Partnership

Ensuring supplies of freshwater for all is a critical issue for WWF and for the world. In February 2002, WWF joined forces with HSBC, one of the world's largest banking and financial services organizations, to launch a five-year partnership that focuses on protecting global freshwater systems.

WWF and HSBC are currently working together on reversing the decline of freshwater habitats in Brazil, China, Mexico, UK and the US.

Summary of the partnership
Investing in Nature is a US$50 million partnership over five years to fund conservation projects around the world and brings together HSBC, WWF, Earthwatch and Botanic Gardens Conservation International (BGCI).

HSBC is also committed to developing its own environmental management and sustainability systems, and to advancing sustainability principles and guidelines for the financial sector as a whole

During the partnership period, the WWF part of Investing in Nature aims to restore freshwater eco-systems, provide long-term environmental education, and influence policy on freshwater management in Brazil, China, the UK, the United States and Mexico.

The partnership will also encourage innovative working relationships between the three NGOs and directly involve HSBC staff from around the world.

Objectives & Commitment
The overall aims of the Investing in Nature partnership are to:

Restore three of the world's major rivers (benefiting 50 million people who depend upon them)
Help save 20,000 rare plant species from extinction
Train 200 scientists
Send 2,000 HSBC staff to work on vital conservation research projects worldwide

For further information on WWF and HSBC Investing in Nature visit HSBC in Society

For in-depth information about WWF's work on freshwater

In looking for ways to enhance HSBC’s environmental engagement we chose to partner with WWF, whom we have found to be an excellent organization who delivers value to us as a business as well as to the world’s ecosystems on which millions of people and communities rely,

Nigel Pate, Senior Manager, HSBC in the Community

Water for Life, Water for All

...is a HSBC sponsored national campaign to help Brazilians understand the links between water mismanagement and problems such as flooding and shortages. On World Environment Day, in June 2005, WWF’s office in Brazil dramatized the importance of water by installing a giant water tank and tap in front of Rio de Janeiro’s world-famous figure of Christ. Rede Globo, the largest television network in Latin America, followed up with a special report on its popular Sunday show, Fantastico, seen by over 25 million people every week.