How we work with Business

WWF's guiding principles for engagement

Three of WWF's most important guiding principles for engagement are:

• mutual respect,
  
• transparency, and
  
• WWF's right to criticise.
  

WWF and the corporate partner will not agree on all things all the time.

Agreeing to disagree in the context of a transparent framework has been a key factor in sustaining relationships that are beneficial to both partners.

Helping businesses change the way they do business

WWF's approach to working with the private sector is constructive and solutions-oriented.

It is both collaborative in its methods and challenging in its objectives. And it is always forward-looking:

WWF works with companies to help them change the way they do business.