Power Pioneers

Leading the way

WWF’s recent PowerSwitch! programme challenged the power sector to become CO₂–neutral by the middle of this century in developed countries, and to make a major switch from coal to clean in developing countries. This is a major undertaking as the power sector is the biggest single source of emissions, producing 37% of global CO₂ emissions.

WWF is encouraging electricity producers and their respective governments to move away from an energy system dominated by fossil fuels to a CO₂-free future. This will require substantial investment in new technologies and practices, and political leadership of the highest order.

WWF is recognizing companies moving towards new energy sources as ‘Power Pioneers'. Many pioneers are already on the way towards a CO₂-free power sector — they acknowledge the new challenges and are responding. WWF is partnering with electric utilities and energy retailers across the world who are preparing to make the switch.

There are 2 types of Power Pioneers:

Traditional energy utilities: the utilities must have shown leadership in areas such as renewable energy, energy efficiency, a switch away from coal, and national policy.

Electricity retailers: the retailers must have shown leadership in bringing their green products to as many consumers as possible in the marketplace.

Each of the existing pioneer companies has taken up WWF’s challenge by showing leadership and vision in recognizing the importance of immediate action to curb global warming.

For a number of countries, WWF has already presented scenarios for the electricity sector. Work has focused on countries within the EU (specifically, UK, Germany, and Spain), Japan, Australia, and the Philippines. Others scenarios are in development to prove that a switch from coal to clean is possible.

With its high emissions —and ready access to existing solutions — the power sector must play an immediate and substantial role in achieving emissions reductions. The power sector can take a lead in this major transition to new renewable energy sources and increased energy efficiency through partnerships with governments, NGOs, and the public.

This course of action safeguards their own shareholders by reducing risks to the company and positions the company in the driving seat of a technological revolution.

Read the stories of WWF Power Pioneers