How business can help protect forests
Forests are important resources, supplying timber, paper, furniture and building materials, to name a few. But too many forests are being asked to supply more than they can sustain over the long term. They need to be managed in a way that can meet our needs today while preserving their ecological integrity and production capacity for future generations.
WWF believes it is possible to conserve and improve forest management by balancing commercial and non-commercial interests. It means building cooperation with businesses to achieve realistic market-based solutions.Retailers
Retailers are the important interface between the forest industry and an expanding number of consumers who make purchasing decisions on the basis of ethical principles.Find out more about the crucial role that retailers play in protecting the world's forests
Paper producers and buyers
To help reduce the environmental footprint of paper production, WWF offers a one-stop paper toolbox to help guide paper producers as well as commercial and individual paper buyers.Builders, architects & designers
The construction sector has a significant impact on forests around the world. In the UK alone, it is estimated that the construction sector uses up to 70 per cent of all timber consumed in the UK.However, the sector may unknowingly be contributing to illegal logging in tropical countries.
What you can do as an architect or builder
Timber traders, manufacturers & processors
A major barrier to improving forest management standards around the world is the lack of differentiation in the marketplace between wood from well managed forests and timber from controversial sources. Timber traders, manufacturers & processors play a critical role in changing this.Find out how to reduce the risk of buying illegal or controversial timber and help raise the image of timber and the timber industry
