Benefit from training your sales personnel
Empower your staff to help your company and clients
The more your staff knows about the environmentally conscious decisions of your company the higher the chances are for:
- Increased staff motivation/ staff pride
- Better customer relations and customer loyalty - consumers who make decisions on the basis of ethical principles are a small, yet expanding group
- Better customer service - sales personnel can provide more accurate information about the products they sell.
Sales personnel ideally should be able to inform a potential customer about:
- Threats to the forest and the problem of illegal timber trade
- Wood is good - a renewable resource but only if responsibly managed
- The corporate responsibility and environmental policy of the store - how you exclude illegal and controversial timbers from your stores/ what type of timber you do not sell
- What difference credible certification such as FSC certification can make for the environment
- What mechanisms guarantee the credibility of a label.
