WWF's Agriculture and Biodiversity Initiative - Our Goals

Four key goals

1) Identify and implement better management practices
Working with a variety of stakeholders, the initiative will help identify, develop, and implement management practices that help protect biodiversity and increase profits. This means finding ways to increase yields and reduce pollution and other adverse impacts without expanding the agricultural frontier into wildlands.

2) Create financial incentives
The initiative will work to identify and implement market incentives to encourage adoption of better management practices. These incentives might include certification, labeling programs, and investment screens that identify crops and livestock products produced using better management practices - allowing consumers, agribusiness, and financial institutions to support environmentally friendly products while reducing their risks.

3) Improve agricultural policies
The initiative will analyze local, national, and global policies and subsidies that encourage unsustainable farming practices, and will recommend ways to reform policies to support the development of more ecologically and economically healthy agricultural systems.

4) Identify new income opportunities
Sustainably managed ranches and farms provide a variety of environmental services, from protecting watersheds and creating habitats to generating solar or wind energy. The initiative is investigating ways that farmers can be compensated with payments for the environmental services they provide.