Don’t flush our forests and wildlife down the toilet
Forests in your toilet roll?
Here's the reality. Every day, about 270,000 trees are flushed down the drain or end up as garbage all over the world.
In fact, every time you use a toilet roll or other tissue products you might be directly contributing to this environmental destruction.Tissue products, such as toilet paper, handkerchiefs, kitchen towels and napkins cannot be recycled after their use, for understandable reasons!
So it is important to ensure that the tissue products you buy contain a high level of recycled content.
Exercise your right as a consumer and buy tissue with high recycled content!
WWF has examined the 5 leading tissue manufacturers in Europe on the basis of their recycling content, transparency and overall environmental responsibility. This gives you, the consumer, a chance to differentiate between which products you buy. It also holds up a mirror to the tissue companies and shows them where they need to improve. Find out moreFind out what tissue products you should buy
Hard facts on the soft stuff
... your toilet roll may have contributed to the sell out of forests in the Baltic States and Russia for short term profits. How?... to make your facial tissue, large areas of untouched forests may have been cut and burnt to make room for fast growing Eucalyptus plantations. How?
... your paper towel may have come from an unsustainable, clear cut forest. How?
