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      1. Games with a Message

WWF in Second Life

Second Life provides a unique environment that allows WWF to directly interact with individuals. "Residents" can explore a physical space, interact with physical objects and talk directly (via instant messaging) to WWF staff. In the process individuals can gain a real understanding of some of the world's conservation challenges and WWF’s solutions.

What is Second Life?

Second Life is a 3-D virtual world entirely built and owned by its Residents. In it you can explore, meet other people, socialize, participate in individual and group activities and, of course, learn about some of the conservation issues facing us all.

Further information

News release

A Second Life look at nature’s real-life problems

Ever wondered what life would be like on a desert island?

Well nothing will have prepared you for this!

Pack your virtual suitcase and head for Conservation Island, a place where an orangutan will sell you an ice cream and a floating panda will be your friend.

Mr Tangee is our orangutan who runs the ice cream van. If you are game for interacting with a great orange ape, then go meet him and learn how the plantations that produce the same palm oil which you can find in your everyday life, from ice cream to cosmetics and chocolate bars, are threatening his forest home.

Or visit  other places on the island where you can
  • befriend a panda who will keep you informed about the latest environmental news,
  • explore a town powered by a pinwheel (and where you can get a mini one yourself)
Or why not simply
  • roam through ancient forests
  • spot all the animals
  • fly round the jagged mountains
  • wander among the colourful coral reefs
It's all new and it's all happening on Conservation Island, WWF's strangest home in the virtual world of Second Life...
On Conservation Island, Second Life "residents" can interact with an orang-utan to learn about threats to this endangered species.

Are you...

New to Second Life?

The first thing you'll need to do is install Second Life on your computer.

Once this is done, run the software and follow the on-screen instructions. You will be asked to join Second Life (it is free) and then create you own virtual character.

Once your character is all set up you can access Conservation Island directly  or by searching for Conservation Island with Second Life's built in search tool.

Already on Second Life?

If you have Second Life installed on your computer, you can access Conservation Island directly or by searching for Conservation Island in Second Life's built in search. The island's location is WWF (138, 196, 41)
Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence. RSS/Web Feeds

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