Bluefin tuna in crisis




Mediterranean bluefin tuna is on the verge of collapse.

Take action now

Boycott Mediterranean bluefin tuna – before it’s too late
Mediterranean bluefin tuna is on the brink of commercial and biological collapse, driven by the uncontrolled demand for its high quality meat for sushi around the world.

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Latest news

14 Aug 2008
Mysteries of Mediterranean bluefin tuna come under the microscope
The most ambitious Mediterranean tuna tagging project yet will today start seeking answers to some key mysteries on the migratory behaviour of this most valuable but also most imperilled ‘prince of the sea’.

» Read more  3 replies

EU closes bluefin tuna fishery early - time for more radical steps.

The European Commission has closed the Mediterranean bluefin tuna fishery to EU industrial fleets, two weeks before the official season ends - but it's not the end game! Urgent and more far-reaching fisheries management reform is needed to avoid the collapse of the species.

Boycott Mediterranean bluefin

As more and more major European retailers boycott Mediterranean bluefin tuna, WWF is calling on other supermarket chains - and chefs, restaurants, consumers - to follow suit, until the imperilled species is out of the danger zone.

France's Auchan group, with a nearly 14% share of the retail fish trade, declared its boycott on 28 December, noting that scientists had advised a 15,000 tonne ceiling on annual catches, while the international tuna management body was allowing a 2008 quota of 29,500 tonnes.

"Moreover, each year, captures greatly exceed the  fixed quotas," Auchan said in a statement outlining how the ban had been taken in line with its policy of pursuing a sustainable trade in fish.

Wake-up call


“The seafood industry is waking up to its responsibilities, recognising that there is not an endless supply of fish like bluefin tuna. By taking action now, retailers can help give this amazing species a fighting chance of survival, for the benefit of both business and the marine ecosystem,” continued Dr Tudela.

Read more on the Mediterranean bluefin boycott

What you can do

Check out our consumer advice and find out how you can avoid industrially overfished bluefin tuna from the Mediterranean.

The hunting of highly valued animals into oblivion is a symptom of human foolishness that many consign to the unenlightened past, like the 19th century, when bird species were wiped out for feathered hats and bison were decimated for sport. But the slaughter of the giant bluefin tuna is happening now.
The New York Times


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