Bluefin tuna in crisis
Mediterranean bluefin tuna is on the verge of collapse.
Take action now
Boycott Mediterranean bluefin tuna – before it’s too late
Mediterranean bluefin tuna is on the brink of commercial and biological collapse, driven by the uncontrolled demand for its high quality meat for sushi around the world.
» Take action now
Mediterranean bluefin tuna is on the brink of commercial and biological collapse, driven by the uncontrolled demand for its high quality meat for sushi around the world.
» Take action now
Latest news
14 Aug 2008
Mysteries of Mediterranean bluefin tuna come under the microscope
The most ambitious Mediterranean tuna tagging project yet will today start seeking answers to some key mysteries on the migratory behaviour of this most valuable but also most imperilled ‘prince of the sea’.
Mysteries of Mediterranean bluefin tuna come under the microscope
The most ambitious Mediterranean tuna tagging project yet will today start seeking answers to some key mysteries on the migratory behaviour of this most valuable but also most imperilled ‘prince of the sea’.
EU closes bluefin tuna fishery early - time for more radical steps.
The European Commission has closed the Mediterranean bluefin tuna fishery to EU industrial fleets, two weeks before the official season ends - but it's not the end game! Urgent and more far-reaching fisheries management reform is needed to avoid the collapse of the species.Boycott Mediterranean bluefin
As more and more major European retailers boycott Mediterranean bluefin tuna, WWF is calling on other supermarket chains - and chefs, restaurants, consumers - to follow suit, until the imperilled species is out of the danger zone.France's Auchan group, with a nearly 14% share of the retail fish trade, declared its boycott on 28 December, noting that scientists had advised a 15,000 tonne ceiling on annual catches, while the international tuna management body was allowing a 2008 quota of 29,500 tonnes.
"Moreover, each year, captures greatly exceed the fixed quotas," Auchan said in a statement outlining how the ban had been taken in line with its policy of pursuing a sustainable trade in fish.
Wake-up call
“The seafood industry is waking up to its responsibilities, recognising that there is not an endless supply of fish like bluefin tuna. By taking action now, retailers can help give this amazing species a fighting chance of survival, for the benefit of both business and the marine ecosystem,” continued Dr Tudela.
Read more on the Mediterranean bluefin boycott
What you can do
Check out our consumer advice and find out how you can avoid industrially overfished bluefin tuna from the Mediterranean.The New York Times

