WWF works in collaboration with a wide range of players to
- Convene multi-stakeholder roundtables that define and measurably reduce the impacts of growing priority commodities
- Identify and implement better management practices that protect the environment and producers' bottom line
- Create financial incentives to encourage biodiversity conservation
- Improve agricultural policies
- Identify new income opportunities for producers to ensure their economic viability
WWF focuses on reconciling the needs of people with the rest of the maginificent diversity of life found on our planet.
Although preserving natural areas is the cornerstone of biodiversity conservation, this represents only about 10% of land area and most biodiversity exists outside protected areas.
Demand for agricultural and aqualture output is increasing rapidly as the world's population grows.
Additionally, rising incomes allow people to eat more animal protein - milk, eggs, fish and meat - the production of which requires large amounts of feed in their own turn.
With these growing global food needs, sustainable resource management of farming activities becomes ever more urgent.