We work with businesses for forests...
WWF is transforming the global marketplace into a force for saving the world’s valuable and threatened forests through its Global Forest & Trade Network (GFTN).
By linking together suppliers, producers and purchasers from across the forest industry supply chain, the GFTN works to eliminate illegal logging by driving improvements in forest management and trade practices.
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More on the GFTN
GFTN encourages trade links between companies committed to achieve responsible forestry, and sustainable forest management and trade.
The way we do this is by trying to create market conditions that support conservation of forests while providing economic and social benefits for businesses and people that depend on them.
A pathway to sustainability and economic efficiency
The GFTN provides a framework for companies—a proven stepwise approach which allows companies to develop forest management plans outlining the steps for achieving credible certification.
GFTN also helps companies phase out products from unwanted timber sources and increase those of certified sources.
Meanwhile, WWF staff provide local 'on the ground' support to ensure partner companies continuously improve their business practices.
Find out more about GFTN