David Ogilvy was one of WWF's founders, and over the years O&M has contributed the best of its creative talent towards building the universal brand awareness which WWF enjoys today, as well as providing services through Mindshare for procuring pro bono advertisement space in leading worldwide publications such as Time, Newsweek, Business Week and National Geographic, as well as on TV across the world, in a relationship worth many millions of dollars to WWF each year. The Ogilvy & Mather name and reputation also enhance the standing of the WWF Conservation Partner programme.
Objectives & Commitment
As one of the first conservation partners of WWF, O&M have been committed to raising the WWF profile and brand awareness for many years. O&M not only provide creative services but vital pro bono advertisement placement services to disseminate WWF messages and campaigns. In this context, they have been able not only to create internal commitment but a global support network of key journals, magazines and TV companies.
Examples of advertising campaigns developed by O&M in the context of the partnership include:
- WWF EU Fisheries campaign
- WWF Passport recruitment
- WWF Dams Initiative
- WWF Powerswitch campaign
WWF International would like to thank all of these media for their great support!
- Financial Times
- Business Week
- The Economist
- Newsweek
- Time Magazine
- Fortune
- National Geographic
- Readers Digest
- International Herald Tribune
- Walden Publishing
- Newstatesman
- Sustainable Development International
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