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Guiding principles

Contacts

Maria Boulos

Director Corporate Relations WWF International,
Gland +41 22 364 9516

Jean-Paul Jeanrenaud

Director, Corporate Relations WWF International,
Gland +41 22 364 9011

WWF works with companies to help them change the way they do business.

Three of WWF's most important guiding principles for our corporate engagement are:

  • mutual respect,
  • transparency, and
  • WWF's right to criticize.
WWF and the corporate partner will not agree on all things all the time.

Agreeing to disagree in the context of a transparent framework has been a key factor in sustaining relationships that are beneficial to both partners.

Helping businesses change the way they do business
WWF's approach to working with the private sector is constructive and solutions-oriented.

It is both collaborative in its methods and challenging in its objectives. And it is always forward-looking.

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence. RSS/Web Feeds

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