Increasing pressure on resources is linked to rising global demand for food, fiber and fuel, and equally to where and how global industries obtain vital commodities.
Although more than a billion people are involved in producing, growing or extracting natural resources for global markets, the route to those markets is often controlled by just a ‘handful’ of companies.
How WWF wants to transform markets
WWF's Market Transformation Initiative
Changing markets so that conservation makes business sense.
WWF´s Market Transformation Initiative contributes substantially to reducing our global human Footprint.
By showing that commodities can be produced at affordable costs with measurably reduced environmental impacts, and by creating a significant demand for such products, entire commodity markets can be moved towards greater sustainability, and deliver large-scale environmental outcomes.
By showing that commodities can be produced at affordable costs with measurably reduced environmental impacts, and by creating a significant demand for such products, entire commodity markets can be moved towards greater sustainability, and deliver large-scale environmental outcomes.
WWF's place-based initiatives to transform commodity markets
Working in close collaboration with other WWF Initiatives, WWF´s Market Transformation Initiative centres its activities on companies in sectors, such as commodity traders, manufacturers, retailers and banks that relate to the following suite of commodities:
Engaging with the private sector is nothing new for WWF. We have a long history of working on certain commodities and markets, particularly in the areas of forestry and fisheries.
The key challenge is how to change more markets faster!
- Timber
- Pulp and paper
- Palm oil
- Sugarcane
- Soy
- Bio-energy
- Cotton
- Beef and dairy (livestock)
- Wild-caught tuna and whitefish
- Farmed salmon and shrimp
Engaging with the private sector is nothing new for WWF. We have a long history of working on certain commodities and markets, particularly in the areas of forestry and fisheries.
The key challenge is how to change more markets faster!
Vision
Our commodity footprint is in step with a living planet because business and markets offer products that safeguard the Earth’s biodiversity wealth and contribute to sustainable economic and social development.
