WWF's on-the-ground work is powered by the dedicated people in our expert programmes – including leading conservation scientists, policy experts, economists, lawyers, and communications experts.
Applying expertise & knowledge
These specialists bring their extensive knowledge and skills to develop and implement solutions for biodiversity conservation and sustainable living across the world.
Their work includes:
Their work includes:
- working with governments, local communities and park managers to establish and manage protected areas
- undertaking research
- establishing and supporting certification and other schemes for sustainable commodities
- commissioning and publishing impartial data
- developing advice for governments, business and international conventions
- changing business practices
- awareness raising
- lobbying decision-makers.
- WWF's Strategic Plan for Conservation 1.12 MB pdf