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Our vision

A world in which people everywhere can lead happy, healthy lives within their fair share of the earth’s resources, leaving space for wildlife and wilderness.

One Planet Living

Humanity is increasingly living beyond our means - we currently consume 30% more natural resources than the Earth's ecosystems can replenish. WWF's One Planet initiatives are about finding ways in which we live and work sustainably.

Living Planet Report

Our global footprint is now 30% above the planet's biological capacity to support life on earth. » Download the Report (pdf 4.4MB)
Living Planet Report 2008
Concerned about your environmental impact?
Use a WWF Footprint Calculator and learn how small steps can make a BIG difference!

One Planet Living will allow us to make a difference on a scale, and with the urgency that all of us now know is absolutely necessary.

Achim Steiner, Executive Director, UN Environment Programme

Latest News

Water footprinting report cover page

Water Footprinting : Identifying & addressing water risks in the value chain

Anyone enduring this year’s British summer might be forgiven for questioning the fact that freshwater is becoming one of the most precious commodities on the planet – but it’s true. It’s also a reason why WWF’s partnership with SABMiller, one of the world’s largest brewers, has a particular importance.

Posted on 17 August 2009 | 0 comments | Read more

Construction of Masdar - the world's first verifiably sustainable city - will b egin later this year.

One Planet Living in action

Masdar :  Abu Dhabi may be the world’s 4th largest oil-producing country, but it is setting out a bold strategy to become the global leader in generating renewable energy and reducing humanity’s impact upon the planet. Read more...


Portugal: Mata de Sesimbra : Portuguese developer Pelicano is developing a €1.1 billion project to build 5,000 zero-carbon, zero-waste homes, hotels and shops. Read more...

One Planet Leaders

One Planet Leaders is an exciting new corporate responsibility programme for business managers and senior executives looking to explore, challenge and apply the latest thinking on sustainability issues.

Features

It runs on AIR and is made from LOCAL MATERIALS – is this the world's 1st truly zero-carbon car?

Eduardo Gonçalves, WWF One Planet Living Coordinator, went to Nice, Southern France, to see a prototype car that runs on compressed air, and is made almost entirely on local materials.

10 principles of One Planet Living


10 OPL principles

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