WWF says...

WWF's mission is to "build a future in which humans live in harmony with nature".

What does that mean? Why are we doing that? What are we talking about?

Around the world WWF does amazing communications that engage people in our work - here's a few of the ads and videos we're proud of!

Cool videos from Brazil

WWF-Brazil helps people link their day to day actions to the depletion of our planet's resources with these ad.

South Africa's local heros!

Everybody can be a hero - EVERY DAY! WWF's South Africa ads help people understand how we're all part of the solution.

We inspired the planet to go dark.

The message in this video inspired more than half a billion people to participate in Earth Hour.

As a result the Pyramids of Giza, Sydney's Opera House, the Vegas Strip, the Eiffel Tower and countless other monuments went dark, telling leaders of the world that we VOTE EARTH!

Let the Clean Economy Begin

Climate Savers - a business opportunity!

For more than 10 years, many of the world's leading companies have committed to carbon emission reduction with WWF's Climate Saver's programme - and today we're talking about it!

Who We Are:
- Contact,
- Governance,
- History,
- Jobs,
- WWF Offices & Associates.
What We Do:
- Priority Species,
- Priority Places,
- Reducing Impacts,
- How We Do This,
- Why We Do This,
- Success Stories.
About Our Earth:
- Biodiversity,
- Species,
- Climate,
- Forests,
- Oceans, seas & coasts,
- Rivers, lakes & wetlands,
- Agriculture,
- Places,
- Problems,
- Teachers,
- News,
- Publications,
- FAQ.
How You Can Help:
News:
Climate: