- The political arena, where decisions are made that guide and regulate the actions of individuals and businesses;
- The business arena, since commercial markets are among the strongest driving forces behind how we exploit and affect our natural environment; and
- The public arena, where choices are made concerning our individual actions and life styles, and where voting power (influencing politicians) and consumer power (influencing business) is held.
An important political arena for the WWF Arctic Programme is the Arctic Council, a high-level intergovernmental forum for circumpolar co-operation on environment, socio-economic and cultural issues.
In the public arena WWF works through targeted campaigns and communications using national and international media. Building on relationships developed between WWF and indigenous peoples groups, arctic governments, and business and industry, WWF is today the best-positioned and most influential environmental NGO in the Arctic.