WWF and Marriott Armenia launch one-month leopard campaign
Posted on 30 August 2007
© Levan Pataraia
Caucasian Leopard
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© WWF-Armenia
WWF and Marriott Armenia launch campaign to protect the endangered Caucasian leopard (from left to right: Karen Manvelyan, WWF-Armenia Director; Arthur Khoyetsyan, WWF-Armenia Communications Officer; Alex Nurock, Marriott Armenia Hotel Manager).
Yerevan, Armenia – Protect leopards while you sleep.
As part of a WWF Armenia campaign to protect the endangered Caucasian leopard, guests staying at the Marriott Hotel in Yerevan, Armenia, are being asked to voluntarily donate US$1 for every night they stay.
Proceeds from the campaign will go to supporting anti-poaching units that patrol the leopard’s natural habitat in southern Armenia. This will include the purchase of fuel for patrol cars, binoculars, ranger uniforms, walkie-talkies and other items necessary to combat illegal poaching.
The Caucasus leopard (Panthera pardus ciscaucasica) is the most critically endangered species in the Caucasus ecoregion. According to WWF, only about 20 leopards survive in the Lesser Caucasus and Talish mountains. It is believed that there are 5–8 leopards in Armenia.
During the month of September, the hotel will provide space for a WWF donation box at the lobby. More information about the campaign and the leopard will be found in individual hotel rooms.
For further information:
Arthur Khoyetsyan, Marketing Manager
WWF Armenia
E-mail: akhoyetsyan@wwfcaucasus.am
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