Project data
- Started: 1, Apr 2008
- Planned end date: 30, Jun 2009
- Executant: Philippe Plessers
- Managing Office: WWF Belgium
- Address:
WWF Belgium
/ Boulevard Emile Jacqmain 90
1000 Brussels /
Belgium /
+32 2 340 09 99 - Status: active
- Modified: 8, Jan 2009
- Published: 3, Aug 2009
Geographical location:
Europe/Middle-East > West Central Europe > Belgium
Summary
The fishman
- A strong visual campaign that creates stopping power to grab people's attention.
The message
- WWF offers solutions to reduce your CO2 emissions.
- 2008 has to be the year in which action is taken.
The climate impact reducer
- A website where you find information on how to reduce your own CO2 emissions.
Background
Climate change is all over the place
- Everyone is using climate change.
- Climate change isn't owned by Al Gore.
Media are mainly focusing on the consequences of climate change, such as floods, hurricanes, etc, i.e. no talking about climate change without disasters.
People are stigmatised
- We cannot do anything about it.
- It’s too late.
Objectives
- Offer a clear set of solutions for the public.
- Claim that 2008 is the time to take action.
Solution
- Basic idea is like weight watchers, i.e. you don’t have to stop eating to loose weight.
- Only 50% of our footprint application also go to the solution part.
- Footprint is quite well known in Belgium, using it would create confusion.
Climate impact reducer
- Website where you find information on how to reduce your own CO2 emissions.
- Based upon 4 themes (mobility, housing, travel, food).
- Every 6 weeks a new theme is launched.